Profile
Ms. Miyuri Shirai
Professor
Faculty of Business and Commerce
Keio University
2-15-45 Mita, Minato-ku, Tokyo 108-8345 JAPAN
Tel/Fax: 81-3-5427-1194
E-mail: mshirai@fbc.keio.ac.jp
Research Interests
Unit pricing, Price reframing, Consumer perceptions, Effects of semantic cues, Comparative analysis between foreign countries and Japan on consumer behavior
Education
2004 Ph.D. University of Tokyo
(Major: Business & Market Studies)
1995-1996 Visiting PHD student Wharton School, University of Pennsylvania
1993 M.A. Meiji University
1987 B.A. Univ. of California, Santa Cruz
(Double major: Computer Information & Science, Applied Mathematics)
Working Experience
2022-present Outside director, Daido Metal Co., Ltd.
2015-present Professor, Faculty of Business and Commerce, Keio University
2013-2015 Professor, Faculty of International Social Sciences, Yokohama National University
2011-2013 Professor, International Graduate School of Social Sciences, Yokohama National University
2009-2011 Professor, Faculty of Business Administration, Yokohama National University
2005-2012 Outside director, Nichirei Corporation
2003-2004 Visiting scholar, Keio Business School
2002-2009 Associate professor, International Graduate School of Social Sciences, Yokohama National University
1999-2001 Visiting scholar, The Fuqua School of Business, Duke University
1999-2002 Associate professor, Faculty of Business Administration, Yokohama National University
1998-1999 Assistant professor, Faculty of Business Administration, Yokohama National University
Activities
[Publications]
1. "The Role of Implicit Theories in Consumer Intertemporal Preference" (2023), Journal of Consumer Marketing, Vol. 40, No. 7, pp. 815-825.
2. "How Do Core Customers Evaluate Vertical Line Extensions?" (2023), Mita Business Review, Vol. 66, No. 3, pp. 145-158.
3. "The Role of Anthropomorphism in Consumer Evaluations of Sustainable Products: A Research Note" (2023), Journal of Sustainable Marketing, Vol. 4, No. 1, pp. 80-89.
4. "Vertical Line Extensions: Consumers' Preferences for Downward and Upward Extensions" (2023), Asia Pacific Journal of Marketing and Logistics, Vol. 35, No. 8, pp. 2047-2065.
5. "Which Loyalty Program Do Customers Prefer: A Coalition Program or a Single-firm Program?" (2023), Journal of Services Marketing, Vol. 37, No. 5, pp. 563-573.
6. "Unit Pricing for Multiple Product Sizes: Identifying Moderators and Mediators of Consumer Evaluations" (2021), European Journal of Marketing, Vol. 55, No. 5, pp. 1539-1566. (with Takuya Satomura, Keio University)
7. "Implicit theories and intertemporal choices: The moderating effects of psychological time and optimism" (2020), Mita Business Review, Vol. 63, No. 4, pp. 123-136.
8. "Understanding Consumer Perceptions of Quality Based on Package Size: The Moderating Role of the Evaluation Context" (2020), International Journal of Retail & Distribution Management, Vol. 48, No. 7, pp. 749-762.
9. "Moderating Effects of Consumption Domain and Consumer Characteristics on the Impact of Tensile Price Claims" (2019), Proceedings of the 2nd Global Conference on Business Management and Economics, pp. 26-36.
10. "Framing Price Promotion: The Effects of the Price Frame and the Saving Frame" (2018), Journal of Global Business Management and Economics, Vol. 1, No. 1. pp. 67-76.
11. "Consumer Perceptions of Price Reframing in an In-Store Decision Context" (2018), Journal of Finance and Economics Vol. 7, No. 1, pp. 20-29.
12. "Underdog Effects: The Role of Consumption Domain and Retail Crowding" (2017), Journal of Consumer Marketing, Vol. 34, No. 5, pp. 384-392.
13. "Effects of Price Reframing Tactics on Consumer Perceptions" (2017), Journal of Retailing and Consumer Services, Vol. 34, pp. 82-87. http://www.sciencedirect.com/science/article/pii/S0969698916302600
14. "Impact of 'High Quality, Low Price' Appeal on Consumer Evaluations" (2015), Journal of Promotion Management, Vol. 21, No. 6, pp. 776-797. http://www.tandfonline.com/doi/pdf/10.1080/10496491.2015.1088922
15. "Consumer Evaluations of 'High Quality, Low Price' Brands: A Case of UNIQLO" (2014), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 35, No. 2, pp. 45-57.
16. "Effects of Quality and Price Appeals on Consumers' Internal Reference Prices and Quality Perceptions" (2014), Modern Economy, Vol. 5, No. 8, pp. 831-840.
17. "Analyses of Consumers' Cognition Regarding Foods" (2013), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 34, No. 1, pp. 21-39.
18. "A Literature Review of Empirical Studies on Semantic Cues" (2013), Advances in Consumer Studies (Japan Association for Consumer Studies), Vol. 19, No. 2, pp. 139-166.
19. "A Process Model of the Effect of Temporal Reframing of Price on Purchase Intention" (2012), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 33, No. 2, pp. 61-71.
20. "Consumer Evaluations of Temporal Reframing of Prices" (2012), Proceedings of International Conference on Marketing Studies, pp. 1-12.
21. "Consumer Choice of Retail Formats on Purchasing Foods" (2011), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 32, No. 1, pp. 127-143.
22. "Product Satisfaction and Store Satisfaction" (2010), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 31, No. 2, pp. 1-13. (with Shuzo Abe, Waseda University)
23. "Analyzing Price Premiums for Foods in Japan: Measuring Consumers' Willingness to Pay for Quality Related Attributes"(2010), Journal of Food Products Marketing, Vol. 16, No. 2, pp. 184-198.
24. "Consumer Evaluations regarding Power and Merchandise Sets of Retailers" (2010), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 30, No. 3 & 4, pp. 27-41. (with Shuzo Abe, Waseda University)
25. "Consumers' Purchase Decisions for Foods" (2009), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 30, No. 2, pp. 31-45.
26. "An Analysis of Consumers' Cognitive and Emotional Responses on Price" (2009), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 30, No. 1, pp. 119-135.
27. "Investigation of Emotional Responses to an Unexpected Price" (2009), Australasian Marketing Journal, Vol. 17, Issue 1, pp. 2-8.
28. "Consumer Evaluations of Food Quality" (2009), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 29, No. 4, pp. 41-58.
29. "The Effects of Market Structure and Consumer Behavior on the Power Relations between Manufacturer and Retailer" (2009), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 29, No. 3, pp. 15-27. (with Shuzo Abe, Yokohama National University)
30. "Bilateral Perceptions of Power Relationships: Manufacturers vs. Retailers" (2008), Yokohama Journal of Social Sciences (Association of Yokohama International Social Sciences Studies), Vol. 13, No. 3, pp. 1-15. (with Shuzo Abe, Yokohama National University)
31. "Consumer Evaluations of Manufacturers and Retailers: The Case in Japan" (2008), Proceedings of Global Marketing Conference. (with Shuzo Abe, Yokohama National University)
32. "Consumer Perceptions of Distribution Environment" (2007), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 28, No. 1 & 2, pp. 63-78.(with Shuzo Abe, Yokohama National University)
33. "How Do Consumers Feel When Observing an Unexpected Price?: An Exploratory Study" (2006), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 27, No. 2, pp. 1-11.
34. "Consumer Perceptions of Price Premiums" (2006), Advances in Consumer Studies (Japan Association for Consumer Studies), Vol. 12, No. 1 & 2, pp. 37-52.
35. "Perceptions of Price Premiums: The Relationship with Brand Personality" (2006), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 26, No. 3 & 4, pp. 15-30.
36. "Consumer Perceptions of Fairness on Firms' Price Changing Behaviors" (2005), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 26, No. 2, pp. 151-165.
37. "Consumer Expectations Concerning Timing and Depth of the Next Deal" (2005), Psychology & Marketing, Vol. 22, Issue 6 (June), pp. 457-472. (with James R. Bettman, Duke University)
38. "The Relationship between Internal Reference Price and Three Aspects of Dealing Patterns: Frequency, Depth, and Depth Variation" (2005), Asia Pacific Advances in Consumer Research, Vol. 6, pp. 299-302.
39. "The Role of Reference Prices in Price Negotiations" (2004), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 25, No. 2 & 3, pp. 25-42.
40. "Consumer Evaluation of Multiple Internal Reference Prices" (2004), Advances in Consumer Research, Vol. 31, pp. 580-583.
41. "Consumer Response to Rebate Advertisements" (2004), The Business Review, Cambridge, Vol. 2, No. 1, pp. 38-42.
42. "An Analysis of Multi-dimensional Internal Reference Prices" (2003), Advances in Consumer Research, Vol. 30, pp. 258-263.
43. "Deal Expectations and Price Perceptions" (2003), Advances in Consumer Studies (Japan Association for Consumer Studies), Vol. 9, No. 1 & 2, pp. 1-18.
44. "Effects of Dealing Patterns on Consumers' Internal Reference Price, Deal Expectations, and Price Perceptions" (2003), Proceedings of Hawaii International Conference on Business, pp. 1-33.
45. "An Overview of Studies on Internal Reference Price" (2003), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 23, No. 4, pp. 23-57.
46. "Consumer Response to Volume Display: Product Attitude, Price Evaluation, and Purchase Intention" (2002), Asia Pacific Advances in Consumer Research, Vol. 5, pp. 193-199.
47. "Expected Time Length to Next Deal: Does This Concept Help to Explain Consumers' Price Perceptions?" (2002), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 23, No. 1, pp. 11-27.
48. "Effects of Print Advertisements on Consumers' Price Expectations and Willingness to Pay: An Exploratory Study" (2001), Yokohama Business Review (The Society for Business Administration of Yokohama National University, Vol. 22, No. 1, pp. 23-35. (with Darryl Banks, Duke University)
49. "Consumers' Price Perceptions and Purchase Quantity Decisions" (2000), Journal of Marketing and Distribution (Japan Society of Marketing and Distribution), Vol. 3, No. 1, pp. 47-68.
50. "An Analysis of Optimal Pricing Strategy for Retailers by Dynamic Programming When Sales Volume Depends on Internal Reference Price" (1999), Yokohama Business Review (The Society for Business Administration of Yokohama National University), Vol. 19, No. 4, pp. 29-48.
51. "An Experimental Study Concerning Consumers' Price Expectations" (1998), Journal of Marketing Science (Japan Institute of Marketing Science), Vol. 7, No. 1 & 2, pp. 1-20.
52. "Expected Price and Subjective Purchase Price for a Multiattribute Product" (1997), Advances in Consumer Studies (Japan Association for Consumer Studies), Vol. 5, No. 1, pp. 109-124.
53. "Learning and the Cognitive Algebra of Price Expectations" (1997), Journal of Consumer Psychology, Vol. 6, No. 4, pp. 365-388. (with Robert Meyer, University of Pennsylvania)
54. "Context and Reference Dependent Effects on Pricing" (1995), Journal of Marketing Science (Japan Institute of Marketing Science), Vol. 3, No. 1 & 2, pp. 53-76. (with Ichiro Furukawa, Hitotsubashi University)
Professional Memberships
Association for Consumer Research, The Academy of Marketing Science, Society for Consumer Psychology, Japan Institute of Marketing Science, Japan Association for Consumer Studies, Japan Society of Marketing and Distribution, The Society for Business Administration of Yokohama National University.